The Indian Market is one of its kind. Despite researches suggesting that the market is higly profitable, lucrative etc there is always the other side of the coin.
The Indian consumers. On paper they have received less rights under Indian Consumer Protection Act, 1986 but in real they enjoy a much larger bargaining power.
With the change in Indian mobile market, most of the company's opted for free services/promotions so that there app may be used or just installed. Now the point to be understood here is whether the company's actually wanted this? The answer is a big NO.
The only reason why this free thing is used by startups is to get funding on the basis of market coverage. Coming back to consumers, they enjoy the free product and service and wait for next Venture Capital to be exploited.
Collusive Oligopoly is what is needed. Fight for anything and everything but not price. Create a brand image by extraordinary services, create brand loyalists and then create delight by giving these promotions.
Remember YE JO PUBLIC HAI YE SAB JAANTI HAI...
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